De bouche à oreille Orange
“De bouche à oreille” is a device used in shared rented accommodation that describes points of interest in the local area. It is used by tenants to records the oral history of a place and to pass on information to incoming tenants.
The design aims to look at little details that can make life easier when you arrive in a new city, a place that you do not know.
It is usual that today a landlord will provide Internet when renting out a flat, “De bouche à oreille” can be provided as a new Orange service in the same way. It can become a new way to see the quality of the flat you enter.
Flatmates will record places, events, things that they like or dislike and share these pieces of local history with the following flatmates affording the discovery of new places to enjoy or events happening in the your neighbourhood. Rather than a written or visual message “De bouche à oreille” works through oral transmission. It encourages the users to tell stories and offer rich descriptions of a place verbally.
The design is informed by the expression “De bouche à oreille” and the way to use the associated hand gestures. Thus the product references the design language of the archetypical early 1900s phone translated into a new digitally networked product. This combination gives the feeling that this object is part of the flat environment, in place since the beginning and then it became a new tool of communication between the old, new and future inhabitants.