{"id":31,"date":"2014-01-21T14:32:57","date_gmt":"2014-01-21T14:32:57","guid":{"rendered":"https:\/\/object.pierrepapet.com\/?p=31"},"modified":"2018-04-20T15:18:59","modified_gmt":"2018-04-20T14:18:59","slug":"lego-packaging","status":"publish","type":"post","link":"https:\/\/pierrepapet.com\/object\/lego-packaging\/","title":{"rendered":"Lego\u00ae Packaging"},"content":{"rendered":"

Disclaimer: this is a prospective project.<\/em>
\nLego\u00ae Architecture is a branch of\u00a0Lego\u00ae targeting an older public, that is if\u00a0Lego\u00ae is targeted toward children in a first place, which is arguable! Although it is a standout product from the classic Lego\u00ae line it\u2019s packaging do not reflect it.<\/p>\n

Problem with current\u00a0Lego\u00ae Architecture packagings<\/h3>\n

The boxes are always oversized, more than half of the box is empty most of the time. Why? There might be several reasons for this. In a first hand, the sound plays an important part here, a box of\u00a0Lego\u00ae as a really peculiar sound when you pick it up. Another reason is that you need the product to be seen on the shelve, and a box too small would undermine its presence. And last but not least the leaflet cannot be made to small if it is to stay readable.<\/p>\n\"Lego\n

After analysing the box content, the space that each element takes and possible new arrangement\u00a0I started sketching new boxes shape.
\nThe packaging was divided diagonally to keep an important front area and the back corner cut to bring a sculptural effect to the box. A hole in the front panel allows a sneak pick of the\u00a0inside of the box and shows the front cover of the manual that will be designed as an old style blueprint.<\/p>\n\"Lego\n

White models<\/h3>\n

Several volume tests were carried to allow the best use of space while kipping the sound quality of the original Lego\u00ae Architecture box. Light paper models were made to test the shape before readjusting and producing a better quality prototype.<\/p>\n\"Lego\n\"Lego\n\"Lego\n\"Lego\n\"Lego\n

Final packaging design<\/h3>\n

When the previous steps were satisfactory, a final version of the packaging outline was vectorised\u00a0and used to complete the graphic design part of the packaging. As the redesign was structural the graphic layout was only changed to accommodate the new shape<\/p>\n","protected":false},"excerpt":{"rendered":"

Disclaimer: this is a prospective project. Lego\u00ae Architecture is a branch of\u00a0Lego\u00ae targeting an older public, that is if\u00a0Lego\u00ae is targeted toward children in a first place, which is arguable! Although it is a standout product from the classic Lego\u00ae line it\u2019s packaging do not reflect it. Problem with current\u00a0Lego\u00ae Architecture packagings The boxes are … Continue reading Lego\u00ae Packaging<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":32,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[8,1],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging","category-projects"],"acf":[],"yoast_head":"\nLego\u00ae Packaging - Object Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pierrepapet.com\/object\/lego-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lego\u00ae Packaging - Object Portfolio\" \/>\n<meta property=\"og:description\" content=\"Disclaimer: this is a prospective project. Lego\u00ae Architecture is a branch of\u00a0Lego\u00ae targeting an older public, that is if\u00a0Lego\u00ae is targeted toward children in a first place, which is arguable! Although it is a standout product from the classic Lego\u00ae line it\u2019s packaging do not reflect it. 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