Studioball is a London based design research practice ran buy Ralph Ball and Maxine Naylor. Their works have been exhibited in Milan, Paris, Shanghai and New York and have been compiled in a book “Form Follows Idea: An introduction to design poetics” published by Black Dog Publishing.
The website is a gallery of projects realised by Studioball, it is a white wall displaying one coloured image at a time and allowing the user to go through the studio archives.
The front page is a randomly picked project as you would stumble upon when opening an archival flat drawer cabinet.
Developed on WordPress CMS the back end was modified to provide a clearer and easier way to add a project. This development was informed by a constant concentration with the final user to make sure the process was straightforward and left no place for error.